Will Quicken Loans rebrand to Rocket just Mortgage currently?

Will Quicken Loans rebrand to Rocket just Mortgage currently?

Quicken Loans launched Rocket Mortgage in November 2015, spent billions ever since then building the Rocket brand name, unseated Wells Fargo this past year as America’s top shopping mortgage lender, redid the Rocket brand name this present year, and rolled up all consumer finance divisions associated with the company into Rocket-named brands.

So it is not surprising the $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding.

This new title is Rocket Mortgage Fieldhome, and also this would probably bring Quicken Loan’s branding journey back to where it started.

Fast history from the Quicken Loans brand:

Dan Gilbert founded the ongoing business as Rock Financial in 1985, offered to Intuit in 1999, and adopted Intuit’s Quicken branding to be Quicken Loans. In 2002, Gilbert purchased the company straight back from Intuit but has held licensing the Quicken Loans brand name from Intuit all those years. Continuer la lecture de « Will Quicken Loans rebrand to Rocket just Mortgage currently? »